Terra Madre Day

Terra Madre Day is Slow Food’s annual day to promote the diversity of food traditions and production, and show how our network is using its creativity and knowledge to express our love for the planet and defend the future for the next generations.

Since 2009, each year on Slow Food’s anniversary, December 10, food communities and Slow Food convivia all around the world celebrate local eating, agricultural biodiversity and sustainable food production. Celebrations take shape with hundreds of events ranging from collective meals, fundraisers, community festivals, protests, workshops for children, excursions to producers, and much more. It’s our way of demonstrating diversity and Slow Food’s philosophy of good, clean and fair food to communities, the media and decision makers.

Join in the celebrations this year!


This year’s Terra Madre Day calls special attention to Slow Food’s first international fundraising campaign Love the Earth, Defend the Future recently launched to help collect the much-needed funds for Slow Food to continue its activities independently as a non-profit organization and keep its role as the protector of biodiversity.

For this reason, Terra Madre Day 2016 will be an excellent opportunity to discuss the relevance of biodiversity to build a better future, and spread the word through our extensive network of global supporters!

More importantly, the fundraising will show the solidarity and conviviality among the Terra Madre networks; each helping the same cause by contributing a modest donation.

We ask you to include the hashtags #lovetheearth #defendthefuture in your posts to help spread the word about the campaign.


All those who share Slow Food’s philosophy, starting from Slow Food convivia, Terra Madre food communities, chefs, academics, students, Presidia and Ark of Taste producers, and school garden projects are invited to join in the celebration. Please don’t forget to invite the general public to participate, including journalists, local authorities and representatives from other organizations.

Terra Madre Day can be celebrated in an endless number of ways, from small gatherings to large events: a celebratory picnic; a film screening to raise the profile of good, clean and fair food; an excursion to visit producers; a campaign or petition on a particular issue, didactic activities, a local gathering of producers, chefs, youth and others… Be creative! Click here for more ideas on how to celebrate.

Get involved on December 10! Find an event close to you or create one, simple or elaborate, large or small, based on your interests, creativity and availability.

Tell us what you are doing! Remember to share with us your activities on the official event page of Terra Madre Day!

Facebook event: https://www.facebook.com/events/603321443212020/