The crowdfunding platform created by Saatchi & Saatchi to enable young farmers to attend a unique and innovative event is now online…
They are young, but they are many and they constitute a great force. They are scattered all over the world and are now preparing to converge in Milan to feed the planet with renewed hope. We are talking about farmers, breeders, fishers and students who will meet in Milan from October 3-6 for Terra Madre Giovani – We Feed the Planet, an event organized by the Slow Food Youth Network to discuss the future of food and our planet.
With plans for the event now well underway, an essential mechanism has been put in place to help raise funds to cover the travel costs of a number of young farmers coming to the event. The new crowdfunding platform was launched on May 21, asking people to make even a small donation to help bring those who really feed the planet, both now and in the future, to the Expo stage. Terra Madre Giovani – We Feed the Planet will be held as Expo 2015 comes to a close, providing real and tangible answers to the questions the 6-month event has been asking.
“The crowdfunding platform, available via the website www.wefeedtheplanet.com,
has been created by Saatchi & Saatchi, the world-renowned communications and advertising agency. Saatchi & Saatchi decided to focus on young farmers, so-called Small Scale Producers, making them the protagonists of a communication campaign involving the entire city of Milan. A series of small statuettes depicting different nationalities and ethnicities, created by skilled nativity scene artisans from Naples, are being placed in strategic spots around the city, perfectly integrated within the urban context. They create surprising dioramas bearing the message: “We Feed The Planet”.
The website also features a video showing the creation of the statuettes, a journey which starts in the artisans’ small shops in Naples and takes them up to Milan. The fundraising campaign has already received the endorsement of distinguished names such as Alice Waters and Juventus footballer Claudio Marchisio, showing their support through video messages.
“The future of the planet lies in the hands of the younger generation, and the only solution is to discuss and debate, because caring about the food we eat means caring for natural resources and everyone’s health. This is why it is so important to give these young people the possibility of meeting and sowing the seeds for a better future for us all…” says Petrini.
Watch this space and make a donation today!